29
May
While Ubisoft CEO Yves Guillemot singled out a nosedive in the DS market as a significant contributor to his company’s poor Q2 performance, he didn’t condemn the growing casual gaming space or his company’s increasing reliance on it. Where the DS software market is falling – Guillemot pointed to Ubi’s consistent market share in Europe, despite a drop in revenue – other casual opportunities are growing. “The DS is declining quickly, but the Wii is taking off quite fast,” Guillemot said. “That’s why the average margin remains around 20%.” So, while DS software sales dipped, Wii software was there to make up the difference.
